Scientists at Elan Vital Pharmaceuticals announce anti-aging technology applications to a new product, De-Nouveau. De-Nouveau utilizes the Nobel Prize-winning discovery of the enzyme telomerase to change the anti-aging product market.

Telomerase allows cellular DNA to recombine the same way a young person's DNA does. De-Nouveau by Elan Vital re-introduces the telomerase enzyme into the body to dramatically slow down the signs of aging.

De-Nouveau by Elan Vital, a formula created from all natural biological materials, is one of the first products on the market possessing telomerase. Reported results from users show dramatic changes such as increased Collagen production, glowing smooth and shining skin, decreased wrinkles and crows feet, smaller pore size and improved tone and clarity of skin throughout the entire body.

De-Nouveau by Elan Vital is available online at http://www.ElanVitalOnline.com. For a limited time, during this Press Release and Promotion, new customers will receive $100 off the retail price for the six (6) months reset formula De-Nouveau through October 15, 2010. Use Promotion code: 12835.

About Elan Vital

Elan Vital is a privately owned company with headquarters in New Zealand and US offices in Palm Springs, San Diego and Reno, Nevada. Elan Vital Pharmaceuticals researches, develops and produces new technologies in the anti-aging market. Elan Vital products have not been evaluated or approved by the FDA. Elan Vital Pharmaceuticals ships worldwide and their products may only be obtained through ElanVitalOnline.com or through its authorized distributors. For more information on becoming an authorized distributor, please email us at pr@elanvitalonline.com or media@elanvitalonline.com; visit http://www.elanvitalonline.com or call 800-280-9790.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Elan Vital Pharmaceuticals

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Proactiv® and Justin Bieber have teamed up to make one teenager's dream come true (plus three of her friends) -- a chance to win a trip to LA to meet the pop star himself at his Los Angeles concert.

Now through October 1, Bieber fans can log onto http://justin.proactiv.com to register for a chance to win a three-night luxury trip for four to Los Angeles, $1,000 spending money, a rental car to check out Los Angeles and, of course, a chance to see Justin live in concert and meet the teen superstar in person.

Fans that follow Proactiv on Twitter (@Proactiv) have another way to win.  Simply tweet, "Proactiv may be sending me to LA for a Justin Bieber concert!" for a chance to win.

For three other lucky winners, $1,000 will be donated in their name to Justin's favorite non-profit organization, Pencils of Promise.  Plus, they'll each receive a personally-autographed T-shirt from Justin himself.  To top it off, all registrants could instantly win a Proactiv Trial Kit, complete with an autographed poster of Justin.

For additional contest details, visit http://justin.proactiv.com/sweepstakes/.

About Proactiv

Celebrating its 15th anniversary in 2010, Proactiv® Solution is America's #1 acne system, and a leader in acne prevention and treatment.  Now with micro-crystal benzoyl peroxide, Proactiv utilizes a three-step Combination Therapy® to directly target the root causes of acne – bacteria, oil production, and dead skin cell build up – and heal and soothe acne prone skin.  Proactiv clears existing blemishes, soothes inflammation and redness, and helps to prevent new breakouts from occurring.  Proactiv Solution has a complete line of products, beyond the Three-Step System, including moisturizers, sunscreens, spot treatments and body washes formulated specifically for acne prone skin.

Proactiv was developed by former acne sufferers and leading dermatologists, Katie Rodan, M.D. and Kathy Fields, M.D.  It has been used successfully by millions of women, men and teens around the world.  Proactiv has been recognized with 28 awards and honors from the beauty and health industry.

For more information about Proactiv, call (800) 778-1011 or visit www.proactiv.com.

About Guthy-Renker

Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in 61 countries.  Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories.  Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies.  Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA).  He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.

Nearly 15 years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers.  Proactiv has become the world's best selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction.  Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker is headquartered in Palm Desert, CA; and has offices in Santa Monica, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.

SOURCE Guthy-Renker

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/Avenue You Beauty Store/- Inc. Magazine ranks Avenue You Beauty Store No. 3893 on its Inc. 5000 list of the fastest-growing private companies in America, making Avenue You No. 1 among the top 50 retail businesses in Belmar, NJ. Avenue You also ranked No. 182 in the Top 217 ranked retail companies. The Inc. 5000 companies are decided after extensive screening and interviews by reporters and writers for Inc.com, and inclusion on the list is considered to be one of the most prestigious awards for high-growth companies in the private sector.

(Logo:  http://photos.prnewswire.com/prnh/20100817/INC5000LOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100817/INC5000LOGO)

"The Inc. 5000 provides the most comprehensive look ever at the most important part of the economy--the entrepreneurial part," said Inc. 5000 Project Manager Jim Melloan. "The Inc. 5000 gives an unrivaled portrait of young, underreported companies across all industries doing fascinating things with cutting-edge business models, as well as older companies that are still showing impressive growth."

"Just being considered for the Inc. 5000 list was an accomplishment that our company set out for during our re-invention period that started just 5 years ago. Actually making the list and being mentioned among some of the most prestigious names in the country is an amazing experience for our employees and our brand," said Brian J. Esposito CEO of Avenue You Beauty Store. "To achieve and sustain growth in the retail industry in such dire economic times is a testament to our company concept, services, and selection of products. We believe we are poised for continued growth and opportunities for our brand worldwide."

About Avenue You Beauty Store

About Avenue You Beauty Store Salon Professional Services, Inc., parent company to Avenue You Beauty Store & AveYou.com is a leading beauty supply company. The company consists of: beauty boutique stores, wholesale distribution, and internet divisions. For more information about Avenue You, please visit: http://www.aveyou.com.

SOURCE Avenue You Beauty Store

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Lipstick 2.0, a New York-based cosmetics company, retained Rubenstein Public Relations (http://www.rubensteinpr.com) to represent an upcoming product line that is being heralded as a revolution in cosmetics.

Rubenstein Public Relations (RPR) will launch the company's yet-to-be-announced product line at a large-scale event aimed to generate excitement throughout major U.S. media outlets and targeted consumers. The agency is providing Lipstick 2.0 with spokesperson recommendations, assisting in the product's branding, helping to facilitate negotiations and handling celebrity outreach to potential spokespeople. RPR will conceptualize and execute events to introduce the brand to both long-lead editors at major, New York-based women's magazines, as well as the public. The firm will work to establish this new product as a high-end, ground-breaking advancement in makeup that will set the industry standard moving forward.

SOURCE Rubenstein Public Relations

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Neutrogena, the #1 dermatologist-recommended skin care brand, announced today that, with the help of teens across America, the Wave for Change campaign achieved its goal of raising $200,000 for communities in need.  The donation will be divided among three causes in the US and globally, as determined by teens on Neutrogena's Facebook Page.

Understanding their passion for positive social change, Neutrogena invited teens to show their support for the campaign by purchasing Oil-Free Acne Wash Pink Grapefruit products and the Wave® Sonic Power-Cleanser.  For every product sold, Neutrogena pledged $1, up to $200,000, to GlobalGiving, an organization that links donors to meaningful causes including environmental, educational and disaster relief charities.  GlobalGiving was instrumental in selecting three charities that aligned with the three causes identified by Neutrogena.

Neutrogena empowered teens to help determine how to split the donation among the causes.  To make it quick and easy, teens were encouraged to visit the Neutrogena Facebook Page [http://www.facebook.com/neutrogena] where they completed a quiz to identify the type of cause they would most likely support.  The final distribution of funding, based on the results of the online activity, is as follows:

• 68% to the Women's Global Education Project, a charity that supports education
• 23% to the Lambi Fund of Haiti, a charity that provides disaster relief  
• 9% to the Whaleman Foundation, a charity that works to protect the environment

"I think that it is incredible that people were able to come together and really make a big difference.  For me, I really think education is important and I love going to schools and talking to children," commented Neutrogena Brand Ambassador Miranda Cosgrove.  "It is a really awesome thing to be a part of," she said. 

Now that the campaign has ended, teens can check the Neutrogena Facebook Page to learn more about the distribution of funding, including exactly how each GlobalGiving charity will put their share of the Wave for Change funds to good use.

With their share of the funds, the Women's Global Education Project will help girls in rural Africa who would otherwise not be able to attend school.  Their efforts include scholarships for girls and adult literacy classes for mothers so they can support their daughters in school.  The Lambi Fund of Haiti will use their share of the funds to help women and children affected by the recent Haiti earthquake.  Their outreach includes providing clean drinking water and proper sanitation for local families as well as protection from violence for thousands of women and children forced to live in tent cities.  The Whaleman Foundation will use their share of the funds to help wildlife impacted by the oil spill in the Gulf of Mexico.  The campaign funds will help support their rescue and research mission in the Gulf.

"In working with Neutrogena for the Wave for Change campaign, GlobalGiving is proud to show teens everywhere that making a small purchase can make a big impact," said Donna Callejon, Chief Business Officer at GlobalGiving.

About Neutrogena®

A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena® Corporation has been providing consumers with health and beauty improvements for over 40 years.  The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries.  Headquartered in Los Angeles, Neutrogena® is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.

(This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995.  These statements are based on current expectations of future events.  If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from Neutrogena®'s and/or Johnson & Johnson's expectations and projections.  Risks and uncertainties include general industry conditions and competition; economic conditions, such as interest rate and currency exchange rate fluctuations; technological advances and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approvals; domestic and foreign health care reforms and governmental laws and regulations; and trends toward health care cost containment.  A further list and description of these risks, uncertainties and other factors can be found in Exhibit 99 of Johnson & Johnson's Annual Report on Form 10-K for the fiscal year ended January 3, 2010.  Copies of this Form 10-K, as well as subsequent filings, are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson.  Neither Neutrogena® nor Johnson & Johnson undertake to update any forward-looking statements as a result of new information or future events or developments.)

About GlobalGiving

GlobalGiving (www.globalgiving.org) is the leading Internet-based network for peer-to-peer philanthropy. Our mission is to sustain a marketplace for good that connects donors directly to the causes they care most about.  Through GlobalGiving, individuals and corporations can maximize the impact of every dollar by efficiently and transparently directing their donations to projects here at home and around the world. Since its launch in 2002, GlobalGiving has helped more than 100,000 donors give more than $30 million to more than 2,700 projects.

SOURCE Neutrogena

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